[Q&A] Georgia Dealership Says "Video Changed The Game"

[Q&A] Georgia Dealership Says "Video Changed The Game"

Cari Heinz is the Digital Media Specialist at Heyward Allen Toyota, and she was instrumental in the process of taking their dealership digital. She says video email was one of the first processes they adopted to get their store marketable and increase sales in a “new digital age” of selling. 

Car’s job is to not only ensure everyone is taking advantage of video, but using it in a way that will sell more cars and reach more people. In our interview, Cari offers behind-the-scenes strategies and anecdotes that will add a spark to your video marketing process! 

4-Point Checklist Before You Record Your Next Video

4-Point Checklist Before You Record Your Next Video

We've laid out all of the essentials for you! Don't press record without scanning through these four pillars of making a successful video. The biggest mistake salesmen make in sending videos is focusing on just one or two of the categories below. If you're someone who's looking to reach full potential in using video to sell cars, you'll master ALL four areas. Start today, and see what a difference it makes! 

4 Things You Didn't Know: Video in the Service Department

4 Things You Didn't Know: Video in the Service Department

Is your service department usually last to adopt new processes or technologies?

You're not alone! Many of our customers have expressed the need to introduce video into maintenance, and a lot of the time, they're surprised as to how easy and FREE it is to implement! 

In this video, I break down 4 Things You Didn't Know About Video in the Service Department. If you want to increase trust and efficiency with your customers, send me an email and we'll get you set up today! 

The Anatomy of Videos That Yield Results

The Anatomy of Videos That Yield Results

The anatomy of your videos is actually pretty simple. Just like everything in life, there’s a beginning, middle, and end. In this blog post, we break down each component leaving you with the bare essentials of what makes a video successful. Which elements are you already using, and which elements do you need to incorporate?

4 Reasons Your Videos Are Not Driving Sales

4 Reasons Your Videos Are Not Driving Sales

In 2017, Cisco reported that video will make up 82% of all consumer internet traffic by 2021. If video is a part of your sales and marketing strategy, allow this piece of data to validate all of your efforts. As we move past the era of introducing and inserting video, we can begin to focus on perfecting the actual content and craft of our videos. 

7 Common Myths About Video

7 Common Myths About Video

Today, we're debunking common myths! Video is dynamic and versatile, which leaves it open to many uses, interpretations, and misconceptions. We're here to weed out the untrue notions that may be keeping anyone from utilizing video. Here we go!