Best of 2017: Authntk's Most Read Blog Posts

Best of 2017: Authntk's Most Read Blog Posts

As we welcome a new year with fresh goals, budgets, and ideas, let’s not forget to reflect on all that the previous year has brought us. Here are the top 5 most read blog posts of 2017.

How To Use Video Reporting To Your Advantage

How To Use Video Reporting To Your Advantage

Are you using Authntk’s Performance Reports to your advantage? Do you use the data to draw conclusions and improve business? 

People use analytics and data in a lot of different ways. Some log in, take a look around, make sure nothing is off kilter, and leave. Others look at data as an insight into the past and future. They allow it to transform from mere numbers on a screen to understanding customer’s preferences, conclusions regarding what sells, and motivation for salesmen. 

Instead of looking at video reporting as simply “who’s viewing your videos”, we encourage you to take the next step into analyzing data for performance purposes. Here’s how… 

Video of the Month - The Service Department

Video of the Month - The Service Department

Congratulations to Heyward Allen Motor Company’s Service Department! The powerful message they created using Authntk Walkaround Videos wins our November Video of the Month! 

[VIDEO] Tips & Happy Thanksgiving!

[VIDEO] Tips & Happy Thanksgiving!

Happy Thanksgiving from Authntk Walkaround Videos!

Don't forget, as the weather gets colder and the wind picks up throughout the Fall and Winter, use your headphones! It's more convenient for you and creates a much better experience for your customers. Also, Thanksgiving break is a great time to shoot lots of light-hearted videos to prospects that you may not have heard back from, get creative!

What I've Learned Working With 200+ Dealerships

What I've Learned Working With 200+ Dealerships

I was thinking about Gladwell’s book, Outliers, and wondered where my experience in the auto industry stacked up to his idea of an expert. Much to my surprise, earlier this year I had reached 10,000 hours of working one-on-one with dealerships. I don’t consider myself a guru or an expert by any means, but my recent discovery does hold some weight to it. 

Given the array of dealers, what I really wanted to know was what, if anything, do they all have in common? Is there a string I can thread through all of the dealerships in which we can draw conclusions, expectations, and lessons? 

7 Expert Post-Sale Video Ideas To Try Today

7 Expert Post-Sale Video Ideas To Try Today

One of the biggest mistakes you can make in sales is front-loading all of your effort. An ameteur salesman works really hard to bring customers in and then sell them a vehicle. Once the sale is over, their efforts belong to the next prospect. 

An experienced salesman knows every customer driving away in their new car is a potential ad, a repeat customer, or a five-star reviewer. The experienced salesman knows the goal isn’t necessarily the dotted line, but creating and cultivating a relationship. 

That’s why what you do after every sale can make or break your business.