[VIDEO] Tips & Happy Thanksgiving!

[VIDEO] Tips & Happy Thanksgiving!

Happy Thanksgiving from Authntk Walkaround Videos!

Don't forget, as the weather gets colder and the wind picks up throughout the Fall and Winter, use your headphones! It's more convenient for you and creates a much better experience for your customers. Also, Thanksgiving break is a great time to shoot lots of light-hearted videos to prospects that you may not have heard back from, get creative!

What I've Learned Working With 200+ Dealerships

What I've Learned Working With 200+ Dealerships

I was thinking about Gladwell’s book, Outliers, and wondered where my experience in the auto industry stacked up to his idea of an expert. Much to my surprise, earlier this year I had reached 10,000 hours of working one-on-one with dealerships. I don’t consider myself a guru or an expert by any means, but my recent discovery does hold some weight to it. 

Given the array of dealers, what I really wanted to know was what, if anything, do they all have in common? Is there a string I can thread through all of the dealerships in which we can draw conclusions, expectations, and lessons? 

7 Expert Post-Sale Video Ideas To Try Today

7 Expert Post-Sale Video Ideas To Try Today

One of the biggest mistakes you can make in sales is front-loading all of your effort. An ameteur salesman works really hard to bring customers in and then sell them a vehicle. Once the sale is over, their efforts belong to the next prospect. 

An experienced salesman knows every customer driving away in their new car is a potential ad, a repeat customer, or a five-star reviewer. The experienced salesman knows the goal isn’t necessarily the dotted line, but creating and cultivating a relationship. 

That’s why what you do after every sale can make or break your business. 

Are You Missing Marketing Opportunities? Halloween & More

Are You Missing Marketing Opportunities? Halloween & More

Here at Authntk Walkaround Videos, we hold a very unique vantage point. 

We have the opportunity to interact with hundreds of dealerships on a daily basis, and it’s our job to familiarize ourselves with their respective marketing efforts. We see a wide variety of tactics from basic sales techniques to blowout events. 

We’ve found the most popular dealerships share a strategy that can easily be learned and implemented, and that is one of seizing opportunities

The Secret to Communicating with Customers

The Secret to Communicating with Customers

By 2020, customer experience will overtake price and product as the key brand differentiator (Walker), and communication is key to setting the stage. Back in the day, we had one option to get in touch with a customer: a phone call. Now, open any one of our devices and there’s Pandora’s box of communication, take your pick. 

'Internet Sales Award' Winner Credits Authntk

'Internet Sales Award' Winner Credits Authntk

Congratulations to Autohaus Jakob for receiving the coveted 2017 Internet Sales Award at the International Automotive Exhibition (IAA) in Germany!